A theatrical audio function for Mahesh Babu
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This is definitely a first in Tollyland. In a unique move, the makers of Mahesh Babu-starrer 1 are planning to telecast the music launch of their film live, in single screen theatres on December 19. While the audio launch would be taking place at a private auditorium in the city, fans of the superstar will have a chance to see the function at several select theaters, which are equipped with UFO Digital Cinema System.
This is a first-of-its kind event in the history of Tollywood, where a music launch will be presented to fans in complete cinematic experience. It is also imperative to note that T-Town audio launches have recently been dogged by mishaps due to over-enthusiastic fans crowding the venue in large numbers, making it difficult for cops to manage. Maybe this could spark off a whole new trend in Tollywood